During an infectious-disease crisis, communication is key to an organized response to prevent, protect, and control the spread of disease. But how do you prepare for the media onslaught that comes with this type of crisis? What steps are necessary to ensure the timely and accurate dissemination of information between healthcare professionals, the media, and the public?
Attend this luncheon to learn best practices for fostering rapid and collaborative internal and external communication, which is a critical component of comprehensive outbreak response management.
This presentation will help you to:
- Identify the role of media relations during a crisis
- Describe steps that can help ensure effective internal communication during a crisis
- Prepare staff to communicate with external media outlets
- Discuss tactics for managing external communication and media requests during a crisis
Don’t miss this event!
Agenda for Thursday, Jan. 18
11:30 a.m. | Networking
12 p.m. | Presentation
12:45 p.m. | Q&A
About the Speaker
Taylor Wilson is the Senior Media Relations Coordinator at Nebraska Medicine, managing the health system’s social and traditional media marketing efforts. He also produces video content for the organization’s YouTube channel and website. He was the primary spokesperson for both the University of Nebraska Medical Center, the hospital’s academic partner and Nebraska Medicine while the hospital was caring for three Ebola patients in its Biocontainment Unit. He’s been at the center for six years. Prior to that, he anchored the news at KPTM Fox 42 from 1999 through 2010. He also worked at the NBC affiliate, KSNT, in Topeka, KS, and the CBS affiliate, KBIM, in Roswell, NM, at the beginning of his broadcast career.
Members | $25
Non-Members | $40
Students | $20
Note: Once paid, the registration fee for this event is non-refundable. If you register for this event and are unable to attend, a credit will be issued that can be applied toward another IABC Omaha event within one year.