Get inspired with our third annual Communications Camp! We’ll have three national speakers ready to inspire Thursday, October 16 at Marcus Midtown Theatres.
Sign up today – tickets are limited!
Members – $90
Non-members – $150
Students – $90
Communications Camp Speakers
Michelle Sullivan, National Geographic Kids
Join Michelle Sullivan as she shares how National Geographic Kids inspires kids’ curiosity to learn how the world works. (Hint: It requires a lot of fun facts, & smiling animals!)
Hear how a 125-year-old brand like National Geographic communicates and connects with this new generation of kid explorers (and their “grown-ups”) and how it’s popular Weird But True franchise powers a successful cross-platform content strategy and brand marketing approach to help them stand out in the competitive children’s media marketplace.
Carmen Hill, Director of Marketing, Little Bird
Business communicators have been doing content marketing, in one way or another, since we’ve been doing marketing. But digital technologies and social media have changed the game. We’re now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isn’t just vying for attention with the other guy’s white paper; it’s competing with cute kittens and screaming goats.
And even though businesses are dedicating about a third of their marketing budgets to content, most of us still don’t have enough time or resources to keep up.
In this session, Carmen Hill will share her insights about the latest content marketing trends, along with ideas for scaling your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but it’s never too late to learn a few new tricks.
Nina Foley, Community Relations, Lululemon Athletica
Nina Foley works as a Market Community Connector for lululemon athletica, supporting new stores and market development from a marketing and PR perspective. An avid runner and yogi, Nina sweats at least once a day and loves connecting with people all over the country through her work at lululemon and her personal blog justachitowngirl.com. Nina is a proud Chicago resident and lives in the Windy City with her husband and their cat, Luna Bell.