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Professional Development Luncheon | Branding a 21st Century Library

June 16, 2016 @ 11:30 am - 1:00 pm

How do you introduce the concept of a technology library to an entire community? By realizing that everyone has a fundamental desire to create, make and improve — to do something important. Thus, Do Space was born. It’s a first-of-its-kind center where anyone can learn new software, explore 3D printing, launch a start-up or simply brush up on computing basics. At Do Space, the possibilities are wide open.

Join us to learn about how Swanson Russell branded the space in a way that even influenced its interior design, then launched a campaign to bring the Omaha community together under its roof.


  • 11:30–11:45 a.m. – Networking
  • 11:45 a.m.–12 p.m. – Introductions and Announcements
  • 12–1 p.m. – Presentation


Members $25
Non-members $40
Students $15


Jess Lightner, Account Manager
With more than six years of marketing communications experience, Jess has spent the majority of her career cutting teeth in the advertising agency world. She has always had a passion for creativity and connecting with people, and that passion has proved to be the perfect fit for the communications industry.

As account manager at Swanson Russell, Jess leads strategic and integrated communications plans for several clients, including Do Space, AgriClear and Reinke Irrigation. She provides strategic leadership and guides the creative team through all forms of communication, from brand development to advertising messaging to collateral development.

Jess is one of Swanson Russell’s beloved boomerang employees, rejoining the Omaha office in 2014. She has a Bachelor of Science in Marketing, with minors in economics and sociology from the University of Nebraska-Lincoln. She has served on the board of directors for American Advertising Federation of Omaha for the past four years, and in her free time, is a freelance photographer.

Jill Heggen, Public Relations Counsel
During her time at Swanson Russell, Jill has developed and furthered relationships with some of the agency’s largest public relations, and her roster of clients includes Do Space, AgriClear, FMC Agricultural Solutions and Urban Libraries Council.
Daily she provides strategic counsel and implementation of public relations strategies and tactics, including media relations, event management and social media, that truly show strong end results. From coordinating a strong trade show presence at industry events to crafting social media strategies that give clients an online voice, Jill executes public relations work that gets noticed – by her clients, by the media and by key influencers.

Jill joined Swanson Russell in 2011 with previous work experience in public television and college communications. She has a Bachelor of Arts in Communications from Bethany College in Lindsborg, Kansas, and currently serves on the Public Relations Society of Nebraska Board of Directors and is a member of National Agri-Marketing Association.


Cantina Laredo
120 South 31st Avenue
Omaha, United States
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