The Internet is crowded. With individuals conducting research and connecting with businesses online, how can your company stand out? Business blogging helps you engage with key audiences and position your company as a thought leader.
Sheri Johnson, president of Morningstar Communications, shares the five keys for successful content creation. Learn how to create blog content that resonates with the people who matter most to your company, leverage statistics for maximum impact, identify credible sources and expand your content’s reach through omnichannel promotion.
4:30-4:55 p.m. – Networking, heavy hors d’oeuvres and wine tasting
4:55-5 p.m. – Introductions and Announcements
5-6 p.m. – Presentation
Register by noon on Tuesday, September 13.
Can’t attend in person? No worries! Just register online and the webinar link will be emailed to you.
Members | $25
Non-members | $40
Students | $15
Webinar Only | $20 (no in-person attendance)
About Our Presenter:
Sheri Johnson, APR, President
As president of Morningstar Communications, Sheri provides clients with the right strategic approach to ensure business results through high-quality execution and unmatched client service. She acts as a client relationship officer, leading clients and account teams in the development and implementation of strategic marketing and marketing automation programs. She also serves as chief media trainer at Morningstar Communications.
During her 16 years with Morningstar Communications, she has been able to work with incredible, smart, fun people. Combining that with challenging and inspiring work shows her passion for her career.
As a seasoned professional, Sheri provides executive oversight and counsel for the majority of Morningstar Communications’ accounts, including Hallmark Business Connections, Kansas City University of Medicine and Biosciences and Intouch Solutions. She brings broad experience in the consumer and B2B arenas to the agency. Her career has encompassed working at agencies and on the corporate side in a wide variety of industries, including technology, banking, consumer products and telecommunications.